Cetis eNewsletter
March 2017
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The power of partnership.
Cetis-NEC Smart Hospitality partnership helps ensure positive guest experiences throughout EMEA region.
Building upon an established and long-standing hospitality industry partnership, Cetis and NEC Enterprise Solutions cooperate to deliver innovative Communication/Endpoint bundling solutions preferred by hotels throughout Europe, Middle East, and Africa (EMEA).
The NEC Smart Hospitality program leverages the power of partnership to provide hoteliers with IT & Communication platforms for delivering authentic, optimized services that allow each guest to enjoy a relaxed and pleasant hotel stay.
"Across all major geographic regions NEC is one of the key suppliers of choice to the Hospitality industry. Our experience makes us truly understand the sector, says Kees van Donk, Director Hospitality EMEA at NEC Enterprise Solutions. "By merging leading IT and Communication network technologies, we deploy solutions with the scalability, capability and affordability to meet the demanding business needs of hotels, event centers, cruiselines and travel organizations," he adds.
According to Hui Du Le-Ngoc, Managing Director, Cetis (EA) Ltd., "The Cetis/NEC partnership has blossomed over the last few years with sales increasing year-on-year. As a trusted NEC Smart Hospitality Solutions partner, we seek to complement the NEC one-stop-shop business model, supporting dealers who buy directly from NEC. Our goal continues to be to present and demonstrate how combined NEC/Cetis solutions help
The NEC Smart Hospitality program leverages the power of partnership to provide hoteliers with IT & Communication platforms for delivering authentic, optimized services that allow each guest to enjoy a relaxed and pleasant hotel stay.
"Across all major geographic regions NEC is one of the key suppliers of choice to the Hospitality industry. Our experience makes us truly understand the sector, says Kees van Donk, Director Hospitality EMEA at NEC Enterprise Solutions. "By merging leading IT and Communication network technologies, we deploy solutions with the scalability, capability and affordability to meet the demanding business needs of hotels, event centers, cruiselines and travel organizations," he adds.
According to Hui Du Le-Ngoc, Managing Director, Cetis (EA) Ltd., "The Cetis/NEC partnership has blossomed over the last few years with sales increasing year-on-year. As a trusted NEC Smart Hospitality Solutions partner, we seek to complement the NEC one-stop-shop business model, supporting dealers who buy directly from NEC. Our goal continues to be to present and demonstrate how combined NEC/Cetis solutions help
facilitate deliverables with stylish guestroom phones, modular solution components, and dedicated services," he concludes.
To contact NEC Enterprise Solutions, visit https://www.nec-enterprise.com/, call +31 35 689 91 11, or email [email protected].
To contact Cetis (EA), Ltd., visit http://www.cetisgroup.com, call +44 (0)1908 904860, or write [email protected].
To contact NEC Enterprise Solutions, visit https://www.nec-enterprise.com/, call +31 35 689 91 11, or email [email protected].
To contact Cetis (EA), Ltd., visit http://www.cetisgroup.com, call +44 (0)1908 904860, or write [email protected].
Style meets beauty.
Stylish 4+ star Rydges Wellington New Zealand hotel chooses beautifully engineered TeleMatrix brand 9600 Series hotel phones.
Cetis has announced the installation of 320 telephones by channel partner TrendTek Australia Pty Ltd., at the Rydges Wellington hotel located at 75 Featherston St, Pipitea, Wellington 6011, New Zealand. The model chosen was the TeleMatrix 9600MWD single-line, black, 10-button analog cordless hotel telephone.
According to Tony Chau, Managing Director, Trendtek, “As one of the most popular cordless hotel phones in the world, we usually recommend TeleMatrix 9600 Series phones because of their proven record of rugged dependability, complemented by a rich feature set, including AutoSync handset pairing, multiple handset kit options and colors, OneTouch® message retrieval, RJ45 Ethernet PassThrough port, and optional battery backup,” he concludes. TeleMatrix 9600 Series telephones are available in single and two-line analog or VoIP cordless configurations.
Rydges Wellington is centrally located on downtown Featherston Street with a unique combination of harbor and city outlooks. The Wellington accommodation is within walking distance to Lambton Quay, Westpac Stadium, Queens Wharf and Wellington Railway Station making it ideally positioned in the heart of the capital.
Rydges Wellington welcomes business and leisure travelers with their downtown location, stylish rooms, and signature Kiwi service. The Wellington hotel is a landmark in the capital with connections to city highlights and the award winning Portlander Restaurant.
This 4+ star hotel offers 280 Wellington accommodation rooms for business and leisure guests who can take advantage of their 24-hour reception, concierge, iPads for guests, Free WI-FI throughout, and leisure center with fitness studio, spa, sauna and indoor lap pool. All rooms feature kitchenettes with microwave, toaster & refrigerator, individually controlled heating & air-conditioning, work desk, flat screen LCD TV, FREE WI-FI, hair dryer, laptop size in-room safe, and tea & coffee making facilities.
According to Tony Chau, Managing Director, Trendtek, “As one of the most popular cordless hotel phones in the world, we usually recommend TeleMatrix 9600 Series phones because of their proven record of rugged dependability, complemented by a rich feature set, including AutoSync handset pairing, multiple handset kit options and colors, OneTouch® message retrieval, RJ45 Ethernet PassThrough port, and optional battery backup,” he concludes. TeleMatrix 9600 Series telephones are available in single and two-line analog or VoIP cordless configurations.
Rydges Wellington is centrally located on downtown Featherston Street with a unique combination of harbor and city outlooks. The Wellington accommodation is within walking distance to Lambton Quay, Westpac Stadium, Queens Wharf and Wellington Railway Station making it ideally positioned in the heart of the capital.
Rydges Wellington welcomes business and leisure travelers with their downtown location, stylish rooms, and signature Kiwi service. The Wellington hotel is a landmark in the capital with connections to city highlights and the award winning Portlander Restaurant.
This 4+ star hotel offers 280 Wellington accommodation rooms for business and leisure guests who can take advantage of their 24-hour reception, concierge, iPads for guests, Free WI-FI throughout, and leisure center with fitness studio, spa, sauna and indoor lap pool. All rooms feature kitchenettes with microwave, toaster & refrigerator, individually controlled heating & air-conditioning, work desk, flat screen LCD TV, FREE WI-FI, hair dryer, laptop size in-room safe, and tea & coffee making facilities.
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According to Douglas Tjong, Director of Sales, Asia, Cetis Inc., "TeleMatrix brand hotel phones are beautifully engineered to the highest standards for quality and reliability. With bold design, smart features, and legendary performance, TeleMatrix Series phones make perfect sense for hotel guests. Hoteliers may choose from 7 standard or custom color handset accents to match any room décor and coordinate style with functionality,” he concludes.
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 TeleMatrix 9600 Series
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Click here to book reservations at Rydges Wellington, or call + 64 4 4998686.
Click here for TeleMatrix brand product and pricing details, here to write TrendTek, or call your TrendTek representative at +612 9680 7711. |
Bold design. Colorful options.
Choose from 7 standard or custom color handset insert options.
Beautifully engineered TeleMatrix 3300 Series phones are available in single and two-line analog and VoIP corded configurations with 7 optional standard handset accent colors, a convenient PassThrough RJ45 Ethernet port, and patented OneTouch voice mail retrieval.
Choose matching 3300TRM trimline for bathroom and common area applications.
Click here for product details, or here to request a quotation.
Choose matching 3300TRM trimline for bathroom and common area applications.
Click here for product details, or here to request a quotation.
OOO, or OSS? |
Carper Company and Cetis partnership. |
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What drives your hotel phone sourcing decisions?
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Wendy Drayton visits Cetis, and shares hospitality industry insights.
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It may be quiet at the beach right now, but whether its Spring Break, an incoming convention, a seasonal shift in occupancy, or just a busy weekend, don't get caught with vacant rooms due to a missing or malfunctioning room phone, a broken handset cord, or beverage spill on the phone. Now is the time to avoid Out-Of-Order (OOO), or Out-Of-Service (OSS) rooms by ordering spare and replacement room phones.Click here to request a phone quotation, or here to arrange a consultation.
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Carper Company principal, Wendy Drayton, visited with the Cetis team at Cetis headquarters in Colorado Springs this week. "It was very nice to meet all the people who work for Cetis behind the scenes, including the production team and the shipping team", Wendy reported. "Our companies complement each other well, which is why we've been selling Cetis telephones and to hotels, motels, hospitals and other businesses since 1995. We don't just sell products, but seek to provide valuable services, at the best price, including customizing telephone faceplates from start to finish", she concludes.
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Hotel-Online News
The ultimate guide to email marketing for hotels.
Email marketing is about two things: targeted segmentation and a high standard for content. Nobody wants mass advertising in their inbox.
By Vikram Singh
Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also for the historically cheaper brand name terms. Email marketing remains extremely relevant and cost-effective. It has become the best permission-based outbound tool in your marketing kit, hands down. However, as with every great tool, the responsibility to use it well lies with the user.
Smart hotels and brands have moved away from the mass broadcasting of spammy emails, and are now focusing on personalized, permission-based email delivery; and they are seeing their revenues go up. It’s time for you to do the same. This is my guide to email marketing done right.
No Plan = No RevenueEmail marketing cannot be an afterthought. There is a tendency for marketing departments to devote a ton of time to their paid marketing efforts, to the exclusion of almost everything else. Since money is being spent on buying traffic, everyone is focused on getting the best return on their investment. The fact is that your permission-based database of emails is as important and relevant as any other marketing channel. Just as you plan your paid marketing spend, you should also plan your earned (permission-based email) marketing efforts. Most hotel and travel email marketing campaigns still exist as low-level items on someone’s checklist of things to do. Invariably, the marketers who put the least amount of effort into email marketing will end up using one of my least favorite sentences in hotel marketing: “It does not work for us.”
Segment or PerishBefore any effort has been put into the content and design of your email campaign, you have to do some strategic planning. The most important and very first step is to segment and define your audience. I dislike mega lists (aka, “everyone gets the same email “). So, unless your hotel is changing its name, brand, ownership, or shutting down…you have no acceptable reason to send everyone in your email database the same exact message!
I have pushed the agenda of data segmentation in the hotel industry for years, and email lists are no exception. Here is an example of how a typical hotel email database could be segmented in a full-service hotel offering food and beverage outlets, spa, and meeting space:
Write Email Content That WinsBoring and uninteresting content will fail, no matter what medium you’re using. In the case of email content, you should start by thinking about the reason(s) that people subscribed to your list. Here are common reasons people might subscribe to your list:
I travel a lot for business, and I also travel a lot for fun. As a result, my email address ends up being in a lot of brand and independent hotel databases. So, I get to see plenty of poor email marketing campaigns. For example, Marriott sent me the following email with “deals” for destinations all over the US map.
Click here to read the entire article at Hotel-Online.
Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also for the historically cheaper brand name terms. Email marketing remains extremely relevant and cost-effective. It has become the best permission-based outbound tool in your marketing kit, hands down. However, as with every great tool, the responsibility to use it well lies with the user.
Smart hotels and brands have moved away from the mass broadcasting of spammy emails, and are now focusing on personalized, permission-based email delivery; and they are seeing their revenues go up. It’s time for you to do the same. This is my guide to email marketing done right.
No Plan = No RevenueEmail marketing cannot be an afterthought. There is a tendency for marketing departments to devote a ton of time to their paid marketing efforts, to the exclusion of almost everything else. Since money is being spent on buying traffic, everyone is focused on getting the best return on their investment. The fact is that your permission-based database of emails is as important and relevant as any other marketing channel. Just as you plan your paid marketing spend, you should also plan your earned (permission-based email) marketing efforts. Most hotel and travel email marketing campaigns still exist as low-level items on someone’s checklist of things to do. Invariably, the marketers who put the least amount of effort into email marketing will end up using one of my least favorite sentences in hotel marketing: “It does not work for us.”
Segment or PerishBefore any effort has been put into the content and design of your email campaign, you have to do some strategic planning. The most important and very first step is to segment and define your audience. I dislike mega lists (aka, “everyone gets the same email “). So, unless your hotel is changing its name, brand, ownership, or shutting down…you have no acceptable reason to send everyone in your email database the same exact message!
I have pushed the agenda of data segmentation in the hotel industry for years, and email lists are no exception. Here is an example of how a typical hotel email database could be segmented in a full-service hotel offering food and beverage outlets, spa, and meeting space:
- Newsletter/Blog Signups
- Deals and Specials Signups
- Guest Who Booked a Room
- Guests Who Cancelled A Room
- Guests Who Gave Email at Check- in
- Guests Who Gave Email at Check-out
- Guest Who Used Food & Beverage Outlets
- Guests Who Used Meeting Spaces
- Guests Who Used Spa Services
- Referrals
Write Email Content That WinsBoring and uninteresting content will fail, no matter what medium you’re using. In the case of email content, you should start by thinking about the reason(s) that people subscribed to your list. Here are common reasons people might subscribe to your list:
- They want to receive deals and discounts.
- They want to learn about seasonal local events.
- They have brand affinity.
- They are interested in your food and beverage experience.
- They like knowing what you are up to.
I travel a lot for business, and I also travel a lot for fun. As a result, my email address ends up being in a lot of brand and independent hotel databases. So, I get to see plenty of poor email marketing campaigns. For example, Marriott sent me the following email with “deals” for destinations all over the US map.
Click here to read the entire article at Hotel-Online.
Tune in to the Cetis blog.
Click here to visit and bookmark the Cetis blog page. Keep up-to-date on emerging Cetis news, features, white papers, books, brand standards, product announcements, trade show activities, industry developments, and much more. Have limited time to read? Browse the Cetis blog library by archive date, or quickly research and select articles from our growing database of nearly 100 hotel phone and hospitality industry category titles conveniently displays along the right column of the blog.
Visit with us on LiveChat.
Did you know that you can receive online assistance with product, pricing, support of Cetis hotel phones? The Cetis Account Manager team is here to help you with any hotel phone-related questions that you may have – before, during, or after your purchase. You may find the LiveChat feature on the lower right side of our Cetis, Teledex, TeleMatrix, and Scitec websites. We look forward to chatting with you!
