What we continue to learn about millennials is that 50% cite food as a key factor in hotel selection, so hotel phones equipped with programmable guest service keys to property or off-premise food services will continue to be a key revenue driver for both full service and limited-service properties.
- 50% of all business travel revenue will be driven by Generation Y by 2020
- $41 More per night is what a millennial will pay brand preference vs. $29 average
- 98% of millennials own and use a smartphone on a daily basis
- 50% cite food as key factor in hotel selection