Life Series.

Welcome to Life Series. Following is Chapter 15 in our new Life Series blog, which explores the life story of Cetis Founder & CEO, Dr. Bing N. Sun.

Chapter 15 - Heading To LA.

Q: Staff turnover can be a challenge at any growth stage, but it certainly didn't seem to hinder your progress.
A: No, it didn't. In fact, in the summer of 2003 we were awarded a manufacturing contract from a multi-billion dollar Fortune 500 telecom company. Our revenues grew exponentially, and I was again reminded that there was a bright future ahead.
Q: How did the contract requirements impact you personally?
A: From a personal standpoint, I decided to move from Champaign-Urbana, Illinois, a university community, to the greater Los Angeles area to position myself to help manage the contract, but to also pursue additional new business  opportunities.
Q: As a hands-on CEO, how did you adjust to working remotely?
A: Operating remotely had its challenges, but in Southern California I was positioned to engage more industry leaders, and it also helped facilitate my business travel via LAX. I remained active and hands-on, however, my focus changed from day-to-day tactical decision-making, to strategic planning, and relationship-building.
Q: You were now managing yet another transition?
A: Yes. But although we had successfully navigated the transition from a small startup to an established business, the Fortune 500 contract and my move to LA helped me realize that I was still thinking too small. I began to look for alternative growth patterns that were not limited to increasing hotel phone sales, but toward sustaining exponential growth.

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​Read all 18 Life Series chapters.

Click on the chapter links below to follow this remarkable life story in sequence. Click here to submit your comments directly to Dr. Sun. Thanks for reading. We look forward to hearing from you.

Chapter 1 | Chapter 2 | Chapter 3 | Chapter 4 | Chapter 5 | Chapter 6 | Chapter 7 | Chapter 8 | Chapter 9 | Chapter 10 | Chapter 11| Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 |Chapter 18