A: I began my hospitality industry career in 1997 when I was named the first General Manager for the South Asia region for Teledex (now part of Cetis), including India, Pakistan, Sri Lanka, Australia and New Zealand.
Q: What was your job function in the early years with Cetis/Teledex?
A: My earlier functions involved sales and channel partner development across the Asia-Pacific region. It was one of the most exciting and challenging times in my career, as I started almost from scratch and often felt overwhelmed by the diversity in the Asia region where nearly every country speaks different languages, has different cultures, and different ways of doing business and market practices. My previous experience as Country General Sales Manager with Nortel (now part of Avaya) for Singapore, Indonesia, and Malaysia, also helped me to introduce and develop Cetis hotel phone brands, which today are the most recognized and endorsed across the entire region.
Q: What is your role with Cetis today?
A: My key role now is to continue growing Cetis business in the region through partnership arrangements at the local in-country level, and maintaining our Malaysia Distribution Center and support facilities to effectively serve Cetis end-user customers, and ensure availability of Cetis products in every country.
Q: What do you like about Cetis? What’s kept you here all these years?
A: Cetis is truly a global company. We are close to the market, and close to our customers. And because we approach the region with a long term view, we seek practical, cost effective solutions to ensuring on-time delivery and true value to our customers. In fact, because many of our long-term customers recognize Cetis value, we have continued many years of partnership - this is what I like about Cetis!